Product photos are a very crucial element of your offer. When shopping online your customers can’t see or touch the product, like they would do in a store. Moreover, they must choose the right product between hundreds of offers and judge them by their first impression, which is formed within a mere 50 milliseconds ! That’s why the attractiveness of your photos has a great impact on whether the potential customer will click and buy your product or quit the session.
However, there are many different opinions about perfect product photography. You will find a lot of guides that require expensive equipment and professional photo editing software knowledge. But the truth is you don’t need to be a Photoshop expert and spend a lot of money on that. Just follow these 5 easy tips for great product photos!
1. Make sure you take high-quality photos
When you hear the word quality in the context of photography, you surly imagine one of those big and expensive professional cameras with hundreds of buttons. Well, then I have a good information for you! You don’t need to buy one of them to shoot great product photos. If you own a new smartphone just make a use of it. Smartphone cameras with 12MP or 13MP lenses are mostly good enough to shoot product photos.
Clarity in product photography is one of the most important quality aspects. Use a tripod – it will stabilize your device, so your photos won’t blur because of a shaking hand. Moreover, a tripod will help you to reach a certain photo consistency and stable background arrangement during the shooting. You will find some affordable options here.
2. Use a photo editing software
It will happen, that you won’t be completely satisfied with some product photos. This is the point where post-production comes into play. You can use of course a professional software like Photoshop or Lightroom, but there are also plenty of free and easy-to-use apps available. They will help you reach the perfect result without paying money for expensive licenses and spending a lot of time on watching tutorials. Examples are: Snapseed, Pixlr, Ashampoo, Canva or Fotor.
3. Choose the right lighting
Good light is a game changer when it comes to photography. In product photography there are two light sources that you can use: natural light and artificial light. The choice depends on the purpose you want to use the photos for.
For online shops and marketplaces using proper artificial lighting is highly recommended. Without it, even a white background will appear grey on the photos and your products won’t look attractive. However, the lighting equipment can be expensive and complicated to use. An easy and relatively cheap alternative to the professional accessories is a mini photo studio with lightning.
Other photos for marketplaces and online shops (real-life, with props), social media or website photos can also be done by using natural light, for example outside in a park on a sunny day.
If your shots will be published on an online marketplace or in your online shop the best choice for the first photo of your offer is a white background. Your products are then clearly visible, and your customers will perceive them correctly. An alternative for white products could be a grey background but only if it is allowed. Also make sure, that you only show the product itself without any decoration or accessories which are not sold. Please also don’t add visible watermarks or texts in the image. If you are low on budget you can use the already mentioned mini photo studio, which could be an all-in-one solution when it comes to lighting and background.
You can be more creative when it comes to the next photos, your own website or social media. Here you can try different colours and patterns to make an attractive visual impression. But remember that the product is the most important element. Colourful and busy background can make your product get lost on the photo.
5. Make all the details visible on your photos
Customers that buy online don’t have the possibility to touch or try out a product. To substitute the ‘in store’ experience you need to offer them as many details as possible. In order to do that you can for example take multiple shots from different angles (from above and from different sides).
Another option to show details in your product shots is to take a close picture of every important element of the product.
You can also use diagrams or graphics to explain the details of your product. Thanks to that you will make sure that your customers get all the visual information they need.
If you sell a product together with some accessories as a set don’t forget to take a photo including all elements so the customer knows what’s included in the price.
Bonus pro tip:
6. Put your products in context
If you want to make your photos more attractive, try to put your products in a context. You can use for example some props when taking the photos. Be careful though! Your customers could get confused when seeing too many objects on one photo and will not know which one you are selling.
The next step would be taking some real-life photos. For example, take a photo not only of a sweater but also of an exemplary outfit on a model walking down the street or not only of a couch but also an exemplary interior. This will help the customer to picture themselves using the product and will give them some inspiration.
Photography is not really your thing, but you still want to have attractive and professional product photos? Read our article about the alternatives for self-made product photos.
AtmyWorld.com we are supporting our merchants in every possible way. That’s why when listing your product on our marketplace you mostly don’t need to worry about the product images and descriptions. We offer our merchants free access to product catalogues. Selling online has never been so easy, check it out!