7 tips for successful newsletters
When properly executed, newsletter marketing is a targeted, inexpensive and, above all, effective method that is worthwhile for every business. In this article, you will learn helpful tips for your newsletter marketing and what you should bear in mind when creating convincing newsletters.
Before you start creating newsletters, you need a newsletter tool to turn your vision into reality. There are many different providers who offer free newsletter tools, and those who charge for them. As a myWorld Partner you don't need to worry about this because the Premium Partner Program
includes a special module for newsletters. Now you always have the perfect tool on hand to send out exciting offers to your customers.
1.) Useful and appealing content makes an impact
Refrain from too much text and directly address the interests of the target group. These can be attractive offers or simply important information. Think in advance-what do you want to achieve with your newsletter? For example, do you want to increase your sales, present your latest products or offers, share important company information or strengthen your customer relationships? Think about what your readers are interested in and why they want to read your newsletter. It is important that you deliver real value with your content.
When creating your newsletter content, try to think outside the box, put yourself in your readers' shoes and share expertise or valuable tips with your customers in addition to exciting offers. Don't forget to communicate your content and messages in a simple and clear way. Refrain from using empty phrases or technical terms that may not be understood and make it simple for the reader.
2.) Spark the curiosity of your customers in the subject line
You've already thought about the content of your newsletter but now comes another important matter - the subject line. The subject plays a big role in whether your newsletter is opened and read or not. So, this must achieve one thing above all- spark the curiosity of your readers. But don't forget that the subject is a teaser of the content in your newsletter and must correlate with it. Keep in mind that your perfect newsletter subject should be short and concise while still attracting maximum attention. However, try not to be too conspicuous, as this can quickly become annoying.
Regarding the text length of your subject, the golden rule is: less is more. We recommend that you don't exceed 50 characters. This way, you can ensure that whether on a desktop, tablet or smartphone, your text is easy to read and not awkwardly shortened.
We have collected some examples of possible subject lines for you here:
- Mother's Day is around the corner - time to say "thanks"!
- [NAME], Father's Day is coming up!
- Make your home cosier
- Dreaming of a beautiful garden?
- Only now - up to 60% off all trousers.
You can also use emojis to make the newsletter stand out in the flood of emails your customers have. It also adds a personal touch and loosens up the subject line. Keep in mind not to use too many emojis and determine if they are at all appropriate for the industry. You know your customers, your company and what suits you best.
3.) Pictures say more than a thousand words
Appealing visuals ensure that your readers are also emotionally engaged. You also increase the click rate and encourage people to read. With the right images, you can support the text and make it more visually appealing. When designing your newsletter, make sure that content is presented clearly and attractively. You can also use ready-made templates here. If you have the myWorld Premium Partner Program, you can use the numerous templates of your Newsletter Module and thus quickly and easily send visually appealing newsletters to the target group you've defined.
In our blog article "Where to find royalty-free images at no cost, and how to use them"
, we tell you how to find budget-friendly images for your marketing and what you must consider when it comes to image licences.
4.) Use a "call to action" and encourage people to respond
Make it easy for your readers to take action. A "call to action" is an interactive button, or a button that directs the reader to the next step. For example, do you have a special offer that your readers could buy or upcoming interesting dates that they could book directly?
A "call to action" could be, for example:
- Reserve a table now
- To the offer
- Buy now
- Sign up now
- Book an appointment
- Read the tips and get started
The text for your "call to action" should be as short as possible and concise. This is how you ensure that your readers really notice the button.
5.) Consistency pays off
Find the right frequency for your newsletter send-outs and try to achieve a certain regularity. Determining the ideal timing for your newsletters is not that easy, so try to find the right timing by taking into consideration yourself and your company. On the one hand your readers want to be informed promptly about your offers and news, but at the same time they don't want to be flooded with information. Therefore, ask yourself how often you can provide your subscribers with relevant information and find the appropriate rhythm for yourself. Once you've found this, your customers will enjoy receiving regular updates and will eagerly await them.
6.) Choose a good time for sending out
A newsletter may not be equally successful at all times of day. There is no general answer to which day or time is optimal but try to find out when it makes sense to send the newsletter for your target group and your industry. Generally, the rule of thumb is that newsletters tend to be opened sometime in the morning. In the afternoon, interest levels off, whereas in the later evening hours interest rises again significantly. It's best to put yourself in your target group's shoes and try to find out on which days of the week and at what time of day you can best get through to your customers.
7.) Check your newsletter before sending
Careless mistakes creep in quickly and once the newsletter has been sent, you can no longer retrieve or delete it. Test the newsletter before sending it out and proofread it thoroughly. Also pay attention to the selected recipients, the function of integrated links, and possible typing and formatting errors.
Ask a friend or colleague to read the newsletter in advance. If you don't have another person available for the review, we recommend taking a break, mentally putting the newsletter aside and then reviewing and checking it again with sharpened senses.
With these tips, we hope you enjoy creating and sending out your newsletters. We have also created a board with inspiration for you on Pinterest
. In addition, we've compiled different newsletter ideas for the most diverse occasions for you here and would like to support you in the best way possible with these examples to help you find ideas and implement your newsletters.